Is the media release dead in the age of social media?

 Well, one would wonder why companies or organisations issue media or news release, let me tell you the whole trust behind it, its because they want issue information or get the message across. Yes, media release is dead or should I say its been long dead before even a lot of people get to understand or know its purposes. don't get me wrong, there were times where it was really considered as one of the best medium of communication to reach the gab of the organisation with its targeted audiences. Funny enough the introduction of social media changed all that and it brought a new sense or ways of reaching out to the people as soon as possible rather than sitting the whole day trying to send media releases to journalist and then also waiting for confirmation.

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Yes, there are times when they are a necessary evil. Earnings releases come to mind as they contain legally binding statements. But the traditional news release is a dreadful animal–read by few–and should be put out of its misery, http://goo.gl/hib5jB.  In the 21st century, especially when it comes to football clubs or teams (both national and international) neglect or avoid using media release instant they prefer social media as it fast, consistence and trustworthy, i.e. they usually use it to announce new signings and accomplishments. for instance, Real Madrid used social media to announce their new signing which will instantly show their supporters and fans around the world about their accomplishment, if it was back in the old days of relying to media release, their fans would have had to wait for the following day just to hear the news.



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In an age where established corporations are challenged by Internet start-ups and consumers order dinner on their smartphones, every industry is learning to adapt to modern advances in digital technology. In fact, industries are finding ways to harness these developments and capitalize on them. the truth is, whether you like or not, that social media have created a global village in relation to reach the gab information transmitted to people. social media is the opportunity to tell the people stories and get straight to the point, which is what people want to hear compared to media release. Media releases are long and sometimes people want to hear the news only instant of including the why, where, when, what, which and how (called the 5w's and H). In conclusion,  the truth is, no matter what you call it or what form it takes as digital and social media will continues to evolve and grow faster than you expected.

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DO WE STILL NEED JOURNALIST IN THE AGE OF SOCIAL MEDIA?

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The "crisis" in journalism seems to be mainly one of traditional business models for print and broadcast journalism (Garcia de Madariaga, 2008; Grueskin, Seave, Graves, 2011; McChesney & Nichols, 2010; Meyer, 2006). New media relates to the on demand access to information anytime and anywhere. Well, some might argue, but in my case, I view it as a step towards moving forwards in publishing the news quickly to people. Many people turn to social media for information and news, also journalists use social media to back their stories and also to find information mostly because they follow key businesses and organisations, i.e. on twitter, linkedin and facebook.

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We don't have to wait for tomorrow or for next week just to read about current event stories, social media makes it easy for us to know about it as it happens. Many newspapers and broadcasting agencies rely on social media to reach their target market, rather than relying on their journalist to cover a story, i.e. just weeks or days ago, most part of South Africa was affected by an earthquake (tremor) during mid-day and the majority of leading newspaper instantly posted it on twitter and on their official websites, whereas if it was back in the days, you would have to wait for tomorrows newspaper just to read about what happened.



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In my conclusion, I think that journalist or journalism is slowly fading down in expense of social media. I believe that the media shows that more people engaged more actively or often with the changes in world by capturing or taking a photos or making a video of very key moments or situation or even sharing a story instantly. In a technology driven industry, journalism is being changed or transformed in a way that its produced and used. I think that social media have modified journalism to be less appropriate in such a way that it is not considered the most effective way of distributing information. One would ask, why would I wake up early in the morning just to go buy a newspaper whereas I have my phone here next to me, whereby I can use it to look at current events and also check the topics of the day in each and every newspaper around the world or in the country.



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The effect of social media is very huge and is fast growing, the pictures or advertisement are the prove of that, people who post information on social media are considered citizens journalist or journalist of the world. I guess at the end of the day we all entitled to our own opinions, well I am so sorry this mine, I don't know about you guys.